Marketing Lessons: new 4Ps
Came across a pretty intense marketing blurb!!
.........and it comes from former HBS professor
.........and it comes from former HBS professor
posted by AMT Inc at 3:25 AM
My thoughts on the what's going on in Web2.0ish world!
posted by AMT Inc at 3:25 AM
3 Comments:
Hi. I've forgotten Kotler's 3C's and 4-P's: customer, competition and?? price, promotion, place ??? and ?? Can you help me remember please? Thanks. Jack
3rd C is Currency, and the 4 P is product, by the way there is total 7Ps they People, Proccess and physical evidence. (Essentials of Marketing, Jim Blythe)
- Posted By An Indian
The third C is corporation (the study of the company itself)
The 7P's apply to service marketing
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